Brooklyn Brewery
The 1-in-6 Pack
Did you know that 1 in 6 LGBTQ+ teens attempts suicide? With this pack, you’ll never forget it.
The challenge
Extend Brooklyn Brewery’s LGBTQ+ advocacy beyond Pride month – with a culturally resonant message that stops people in their tracks, no rainbow washing.
The insight
1 in 6 LGBTQ+ teens attempts suicide. 1 out of 6 missing? That’s impossible to ignore.
The idea
The 1-in-6 Pack, with one beer missing as a stark reminder of a statistic we can no longer ignore.
Campaign assets
The result
Spec campaign shared with Brooklyn Brewery, received positively by the client. Developed to extend LGBTQ+ advocacy beyond Pride month with an idea rooted in product rather than sentiment.
Note: Client did commission our concept “Found Family” for that year’s Pride campaign.
Note: Client did commission our concept “Found Family” for that year’s Pride campaign.