Visit Miami Beach
Rooting for 3rd
Go ahead. Root for your team to lose. We won’t tell.
The context
The World Cup final is in the NJ swamp, while the 3rd place game is in Miami… Feels like a gap between those two.
The insight
As a tourist fan, you might secretly root for your team to make the 3rd place game instead of the final.
The idea
You’d rather root for 3rd and see your team in Miami than trek through Jersey to see your team play for gold. Billboards placed in semi-final host cities.
Campaign assets
Featured copy
Bronze in Miami beats gold in New Jersey.