DarkSky International
The DarkSky One
Fighting light pollution by turning a nonprofit into… a car brand?!
The challenge
We need a relevant campaign against the harms of light pollution. A rallying cry to change light bulbs is not enough.
The insight
Light can blind, while darkness helps you see better. Particularly evident in our vehicles, where night design has glaring issues.
The idea
The DarkSky One – the first car built for darkness first.
Campaign assets
Featured copy
Darkness helps you see better.
Ascending to a new frontier beyond light, forged in the dark.
The result
- $900k+ earned media value on a $40k budget
- 24.7M earned impressions
- First-ever congressional action on headlight glare