Teremana Tequila
The “Don’t Bring Anything” Kit
Dwayne “The Rock” Johnson has your perfect holiday gift wrapped & ready.
The challenge
Alcohol holiday messaging is all the same. How can we break through with a resonant message that inspires off-prem sales and at-home occasions?
The insight
It’s the eternal dilemma: Your host says “Don’t bring anything”… But you have to bring something!
The idea
The “Don’t Bring Anything” cocktail kit – the perfect holiday gift for your host. (Technically, they did ask for it!)
Campaign assets
Featured copy
With Teremana, you’ll never show up empty-handed.
Go ahead. “Don’t bring anything.” They’ll love you for it.
The result
- Product kit sold out
- Brand beat 2024 category growth by 42%